Aspects of #Taste

Authors

  • Chiara Frallicciardi Kedge Business School, Paris (FR)
  • Maralee Bell Kedge Business School, Paris (FR)
  • Amandine Letourmy Kedge Business School, Paris (FR)

Keywords:

fashion, taste, society

Abstract

This research work aims to analyze, with a critical and methodological approach, accompanied by rhizomatic thinking, the various constellations of the fascinating and eclectic universe of taste.
We will consider those aspects that we perceive as emblematic in the fields of sociology, communication, visual arts and above all the economic system and fashion.
To begin the analysis we will introduce the notion of taste and see how this polyform concept has been declined within three scientific articles in particular.

Without claiming to be exhaustive, given the complexity and breadth of the subject, we have therefore sketched a coherent and, we believe, original picture made up of different voices and communicative phenomena that explain the power of influence on the masses of this fascinating world.

References

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Berlyne, D. E. (1974). Studies in the new experimental aesthetics. Wiley-Interscience.

Bô, D. (2009). Brand content: Comment les marques se transforment en médias. Dunod.

Bourdieu, P. (1984). Distinction: A social critique of the judgement of taste. Harvard University Press.

Creusen, M. E. H., & Schoormans, J. P. L. (2005). The influence of product appearance on consumer choice. Journal of Consumer Research, 31(2), 141–146.

DiMaggio, P. (1987). Classification in art. American Sociological Review, 52(4), 440–455.

DiMaggio, P. (1997). Culture and cognition. Annual Review of Sociology, 23, 263–287.

Dorfles, G. (1968). Kitsch: An anthology of bad taste. Gabriele Mazzotta Editore.

Ferry, L. (1997). La modernità e il gusto. Edizioni Laterza.

Holt, D. B. (2004). How brands become icons: The principles of cultural branding. Harvard Business Press.

Hennion, A. (2007). Those things that hold us together: Taste and sociology. Cultural Sociology, 1(1), 97–114.

Hoyer, W. D., & Stokburger-Sauer, N. E. (2012). The role of aesthetic taste in consumer behavior. Journal of the Academy of Marketing Science, 40(1), 167–180.

Hoyer, W. D., & Stockburger-Sauer, N. E. (2012). The role of aesthetic taste in consumer behavior. Journal of Consumer Psychology, 22(3), 262–280.

Jenkins, H. (2014). Convergence culture. Apogeo Education.

Mirzoeff, N. (2017). How to see the world: An introduction to images: From self-portrait to selfie, from maps to movies (and more). Johan & Levi.

Solomon, M. R. (2018). Consumer behavior: Buying, having, and being (12th ed.). Pearson Education.

Solomon, M. R., White, K., & Dahl, D. W. (2014). Consumer behavior: Buying, having, and being. Pearson Prentice Hall.

Stitch, S. (2000). Aesthetic concepts. Stanford University Press.

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Published

27.06.2025

How to Cite

Frallicciardi, C., Bell, M., & Letourmy, A. (2025). Aspects of #Taste. Culture E Studi Del Sociale, 10(1), 88–98. Retrieved from https://www.cussoc.it/journal/article/view/268

Issue

Section

Esperienze e confronti [Experiences and comparisons]

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