Moda e venditori ambulanti in Calabria. Boutique a cielo aperto

Abstract

Designer and stock clothing collections (often outdated); bags, shoes and other fabric products; production of fur and cashmere; towels, bathrobes and underwear; trousers, shirts and sweaters of every color, to stay comfortably at home, or, more often than not, for everyday life. In various centers of Calabria, strongly rooted in tradition and popular identity, the old custom of the weekly market still exists, often divided into sectors, where it is possible to admire showy clothing. On the sales counters, street vendors exhibit, at absolutely accessible costs, products of various quality, the top of Made in Italy and the latest fashion trends, as well as handcrafted products, which, especially in the warmer seasons, attract and intrigue local buyers and many tourists. This study analyzes the phenomenon of "fashion on stalls", examining particular case studies that insist on centers in the extreme Calabria