Intersezioni di sguardi. La rappresentazione intersezionale in alcune serie Netflix di successo

Authors

  • Antonella Capalbi DHMoRe, Centro di ricerca interdipartimentale dell’Università di Modena e Reggio Emilia, Modena, Italia

Keywords:

platforms, representation, intersectionality

Abstract

Digitalization has been changing the methods of production, distribution, and use of audiovisual products, according to a process of platformization (Van Dijck, Poell, de Waal, 2018). Platforms have introduced a new user-based model that feeds different forms of participation and spreadability through intermediality and storytelling (Jenkins et al, 2013; Salmon, 2007).     
This produces a different audience that is not national, but global, used to see films or series in their original language at once (binge-watching) and to comment in a continuous stream on social media (Corvi, 2020), according to the prosumer culture (Collins, 2010), characterized by users’ ability in terms of distinction (Bourdieu, 1984).        
This user-based model seems to encourage new ways of representation characterized by many gazes, points of view and identities. Specifically, Netflix’s audiovisual contents, according to an intersectional framework (Weber, 2001), show a strong interest about diversity and inclusion.

This is the case of some Netflix’s Original TVSeries such as Orange is the new Black, Sense 8, Hollywood and Bridgerton, which are characterized by an intersectional perspective in terms of representation. Moving from this framework, the aim of the analysis will be to make a preliminary investigation about these TvSeries, according to an intersectional perspective.

References

Abercrombie, N. and Longhurst, B., 1998. Audiences. A Sociological Theory of

Performance and Imagination. London: Sage.

Anderson, C., 2006. The Long Tail, why the future of business is selling less of

more. London: Random House Business Books.

Avezzù, G., 2017. The Data Don’t Speak for Themselves: The Humanity of VOD

Recommender Systems. Cinéma & Cie, 17(29), pp. 51-66.

Barra, L., 2022, La programmazione televisiva : palinsesto e on demand, Bari :

Laterza.

Barra, L., 2017. OnDemand Isn’t Built in a Day. Promotional Rhetoric and

Challenges of Netflix’s Arrival in Italy. Cinema&Cie, 17(29); pp. 19-32

Boccia Artieri, G. e Marinelli, A., 2018. Piattaforme, algoritmi, formati. Come

sta evolvendo l’informazione online. Problemi dell’informazione, (3), pp. 349-

Bourdieu, P., 1984. Distinction: A social critique of the judgment of taste. Mass.,

Harvard: University Press.

Brembilla, P., 2018, It's all connected : l'evoluzione delle serie TV statunitensi,

Milano: Franco Angeli.

Brunetta, F., Peruffo, E. and Pinelli, M., 2017. Il contesto digitale e il nuovo

modello di consumo. In: Boccardelli P. and Iacovone D., eds. L’impresa di

diventare digitale. Come la rivoluzione tecnologica sta influenzando la gestione

di impresa. Milano: Il Mulino, pp. 21- 56.

Chaplin E., 2007. Cultural Studies e rappresentazioni visuali: la creazione dei

significati attraverso gli aspetti visuali del testo, in Harper D. e Faccioli P. eds,

Mondi da vedere. Verso una sociologia più visuale, Milano: FrancoAngeli.

Choudary S.P., Parker, G. G., Van Alstyne, M. W., eds., 2017., Platform

Revolution. How networked markets are transforming the economy - and how to

make them work for you. New York: W. W. Norton & Company.

Collins, S., 2010. Digital fair presumption and the fair use defence. Journal of

Consumer Culture, (101), pp. 37-55.

Collins, P. H. e Bilge, S. (2016). Intersectionality. Polity Press

Corvi, E., 2020. Streaming revolution. Palermo: Flaccovio Dario.

Cunningham e Craig, 2021, Social media entertainment: quando Hollywood

incontra la Silicon Valley, Roma: Minimum Fax, trad.it Cunningham and David Craig (2019), Social media entertainment: the new intersection of Hollywood and

Silicon Valley, New York: New York University Press.

Dill, B. T. e Zambrana, R. E., eds, 2009. Emerging intersections: Race, class, and

gender in theory, policy and practice. New Brunswick: Rutgers University

Press.

de Lauretis T., 1989. Technologies of gender. Essays on Theory, Film, and Fiction,

Macmillan:Houndmills.

Floch J. M., 2002. Identità visive. Costruire l’identità a partire dai segni, Milano:

FrancoAngeli.

Floridi, L., 2014. The Onlife Manifesto. Being Human in a Hyperconnected Era.

New York: SpringerOpen.

Hesmondhalgh, D., ed., 2005. Media Production. New York: Open University

Press.

Jenkins, H., Ford, S. and Green, J., eds., 2013. Spreadable media. New York: New

York University Press.

Jenkins, H., 2007. Cultura convergente, Milano: Apogeo, trad.it. di Convergence

culture. New York: New York University Press.

Jenner, M., 2018, Netflix and the re-invention of television. Cham: Palgrave

Macmillan.

Lotz, A., 2018. We now disrupt this broadcast. How cable transformed television

and the internet revolutioned it all, Cambridge, MA: The MIT Press.

Lotz, A., 2017. Portals. A Treatise on Internet-Distributed Television. Ann Harbor:

Maize Books.

Manovich, L., 2001. The Language of the New Media. Massachusetts: MIT press.

McDonald, K. and Smith-Rowsey, D. (eds), 2018, Netflix effect: technology and

entertainment in the 21st Century, New York: Bloomsbury Academic.

Nasta, L. and Pirolo, L., 2017. La trasformazione dell’offering abilitata dalla

rivoluzione digitale. In: Boccardelli P. and Iacovone D., eds. L’impresa di

diventare digitale. Come la rivoluzione tecnologica sta influenzando la gestione

di impresa. Milano: Il Mulino, pp. 113-134.

Osservatorio Generazione Proteo, 2020, 8° Rapporto di Ricerca. I resilienti. I giovani italiani alla

prova del Covid-19. Roma: Osservatorio Generazione Proteo.

Preta, A., 2007. Economia dei contenuti. L'industria dei media e la rivoluzione

digitale. Milano: V&P.

Poell, T., Nieborg D. B., Duffy B. E., 2021, Platforms and cultural production.

Cambridge: Polity.

Salmon, C., 2007. Storytelling. La machine à fabriquer des histoires et à formater

les esprits. Paris: La Découverte.

Scaglioni, M., 2006. Tv di culto: la serialità televisiva americana e il suo fandom.

Milano, V&P.

Spalletta, M., 2017. Il fenomeno Netflix sulla stampa italiana, in Re V. (a cura di),

Streaming media: distribuzione, circolazione, accesso. Milano-Udine: Mimesis,

pp. 49-72.

Tota A. L., eds., 2008. Gender e Mass Media. Verso un immaginario sostenibile,

Roma: Meltemi

Van Dijck, J., Poell, T. and de Waal, M., eds., 2018. The Platform Society. Public

Values in a Connective World. Oxford: Oxford University Press.

Weber, L., 2001. Understanding race, class, gender and sexuality: A conceptual

framework. New York: McGraw-Hill.

Published

2022-06-01