Mediating the Voice of Social blogging: A Multimodal Analysis of an American Personal blog

  • Rosalba Rizzo Università della Calabria, italy
Keywords: Blog, Multimodality, Social media

Abstract

Social blogs and social blogging are terms used to describe second-generation Internet pub-lishing tools that blend features of both traditional blogging and social networking. The lines between blogging and social media continue to blur, making blogging more social, according to blog search engine Technoratiʼs report on why people blog. The weblog phe-nomenon raises a number of rhetorical issues, and one of the more intriguing of these is the peculiar intersection of the public and private that weblogs seem to determine. The confes-sional nature of blogs has redrawn the line between the private and the public dimensions of our lives and blogs can be both public and intensely personal in possibly contradictory ways. They are addressed to everyone and at the same time to no one and they seem to serve no immediate practical purpose, yet increasing numbers of both writers and readers are devoting increasing amounts of time to them. With an overview of the different definitions of the blogs, this study takes the reader through a journey of understanding the importance of blogs, how they work, who are the voices and who reads them. 

References

Agre, P.E. (1998). Designing Genres for New Media: Social, Economic, and Political Con-texts. In S. G. Jones (Ed.), Cybersociety 2.0: Revisiting Computer-Mediated Communication and Community (pp. 69-9). Thousand Oaks, CA: Sage Publications.

Atlas, J. (1996). Confessing for Voyeurs: The Age of the Literary Memoir is Now. New York Times Magazine, May 12, 25-7.

Barrett, C. (1999,). More About Weblogs, May 11. Retrieved December 31, 2003, from http://www.camworld.com/journal/rants/99/05/11.html

Bauman, M.L. (1999). The Evolution of Internet Genres. Computers and Composition, 16(2), 269-282.

Berkenkotter, C., & Huckin, T.N. (1995). Genre Knowledge in Disciplinary Communication: Cognition / Culture / Power. Hillsdale, NJ: Lawrence Erlbaum.

Bitzer, L. (1978). Rhetoric and Public Knowledge. In D. M. Burks (Ed.), Rhetoric, Philos-ophy, and Literature: An Exploration (p. 67). West Lafayette, IN: Purdue University Press.

Blood, R. (2000). Weblogs: A History and Perspective, September 7. Retrieved December 31, 2003, from http://www.rebeccablood.net/essays/weblog_history.html

Bortree, D.S. (2005). Presentation of self on the Web: an ethnographic study of teenage girl’s weblogs. In Education, Communication and Information, 5(1), 25-39.

Buckingham, D. & Willet, R. (2006). Eds. Digital Generations: Children, Young People, and the New Media. New York: Routledge.

Burke, K. (1965). Permanence and Change: An Anatomy of Purpose (Reprint ed.). Indianapolis: Bobbs-Merrill.

Calvert, C. (2000). Voyeur Nation: Media, Privacy, and Peering in Modern Culture. Boulder, Colorado: Westview Press.

Clark, J. (2002). Deconstructing 'You've Got Blog', 28 December Retrieved January 4, 2004, from http://fawny.org/decon-blog.html

Dibbell, J. (2002). Portrait of the Blogger as a Young Man. In J. Rodzvilla (Ed.), We've Got Blog: How Weblogs Are Changing Our Culture (pp. 69-77). Cambridge, MA: Perseus Publishing.

Dillon, A., & Gushrowski, B.A. (2000). Genres and the Web: Is the Personal Home Page the First Uniquely Digital Genre?. Journal of the American Society for Information Science, 51(2), 202-205.

Dvorak, J. C. (2003). Co-opting the Future. PC Magazine. Retrieved January 4, 2004, from http://www.pcmag.com/article2/0,4149,1382914,1382900.asp.

Elbow, P. (1999). In Defense of Private Writing: Consequences for Theory and Research. Written Communication, 16(2), 139-170.

Embrey, T. R. (2002). You blog, we blog: a guide to how teacher-librarians can use web-logs to build communication and research skills. Teacher Librarian, 30(2), 7-9.

Flynn, N. (2006). Blog Rules: A business guide to managing policy, public relations, and legal Issues. AMACOM Div American Mgmt Assn.

Foucault, M. (1988). Technologies of the Self. In L. H. Martin, H. Gutman & P. H. Hutton (Eds.), Technologies of the Self: A Seminar with Michel Foucault (pp. 16-49). Amherst, MA: University of Massachusetts Press.

Frazer, E. (2000). Probably the Most Public Occasion the World Has Ever Known: 'Public' and 'Private' in the Press Coverage of the Death and Funeral of Diana, Princess of Wales. Retrieved November 7, 2003.

Geitgey, A. (2002). “The Kaycee Nicole (Swenson) FAQ”. In J. Rodzvilla (Ed.), We've Got Blog: How Weblogs Are Changing Our Culture. Cambridge, MA: Perseus Publishing, pp. 89-98.

Graham, B. (2002). Why I Weblog. In J. Rodzvilla (Ed.), We've Got Blog: How Weblogs Are Changing Our Culture (pp. 34-40). Cambridge, MA: Perseus Publishing.

Gyford, P. (2003, 29 April 2004). The Diary of Samuel Pepys. Retrieved April 30, 2004, from http://www.pepysdiary.com.

Halliday, M. A. K. (1978). Language as Social Semiotic.The Social Interpretationof Lan-guage and Meaning.

London: Arnold. Herring, S. C., Paolillo, J. C. (2006). Gender and genre variation in wblogs. Special Issue: Computer-mediated Communication, pp. 439-459.

Herring, S. C. & Scheidt, L. A. et al. (2005). Conversations in the blogosphere: an analysis “From the bottom up. In Information, Technology and People, 18(2), 15-20.

Herring, S. C., Scheidt, L. A., Bonus, S., & Wright, E. (2004). Bridging the gap: A genre analysis of weblogs. In Proceedings of the 37th Hawai'i International Conference on System Sciences (HICSS-37). Los Alamitos: IEEE Computer Society Press. http://www.blogninja.com/DDGDD04.doc http://www.student.tue.nl/V/t.s.oosterwijk/ModellerenB/Literature/19%20Genre%20Analysis.pdf

Hourihan, M. (2002). What We're Doing When We Blog. Retrieved December 31, 2003, from http://www.oreillynet.com/lpt/a/2474.

Jerz, D. G. (2003). On the Trail of the Memex: Vannevar Bush, Weblogs and the Google Galaxy. Retrieved 31 December, 2003, from http://www.dichtung-digital.org/2003/issue/1/jerz/index.htm.

Kelleher, T. & Miller, B.M. (2006). “Organizational blogs and the human voice: relational strategies and relational outcomes”. In Journal of Computer-Mediated Communication, 11, 395-414.

Kress, G. van Leeuwen, T. (1996). Reading Images. The Grammar of Visual Design. London and New York: Routledge.

Kumar, R., Novak, J. et al. (2004). Structure and evolution of blogspace. Communications of the Acm, 47(12), 35-9.

Lemke, J. L. (2002). Travels in hypermodality. Visual Communication, 1(3), 299-325.

Macdonald, C. and Ounis, I. (2006). The TREC Blogs06 Collection: Creating and Analysing a Blog Test Collection. Scotland: University of Glasgow, Department of Computing Science: p. 8.

McNeille, L. (2005). “Genre Under Costruction: The Diary on the Internet”. In Lan-guage@Internet 2, article 1. Avaliable at http://www.languageatinternet.de/articles/2005/120 (accessed 5 July 2008).

Miller, C. R. (1984). Genre as Social Action. Quarterly Journal of Speech, 70, 151-76.

Miller, C. R. and Shepherd, D. (2005). “Blogging as Social Action: A Genre Analysis of the Weblog”. In Into the Blogosphere, Rhetoric, Community and Culture of Weblogs, 2005, from http://blog.lib.umn.edu/blogosphere/blogging_as_social_action.html

Mortensen, T. & Walker, J. (2002). “Blogging Thoughts: Personal Publication as an Online Research Tool”. In A. Morrison (Ed.), Researching ICTs in Context. Oslo: InterMedia, University of Oslo, pp. 249-79.

Nardi, B.A., Schiano D.J. et al. (2004). Why we blog. Communications of the Acm, 47(12), 41-6.

Newburger, E.C. (2001). Home Computers and Internet Use in the United States: August 2000. Washington, D.C.: U.S. Census Bureau.

Nunberg, G. (2001). I Have Seen the Future, and It Blogs. Retrieved 28 May, 2003, from http://www-csli.stanford.edu/%7Enunberg/blog.html.

Nussbaum, E. (2004, January 11). My So-Called Blog. New York Times Magazine, 33-37.

Ong, W.J. (1971). Rhetoric, Romance, and Technology: Studies in the Interaction of Expression and Culture. Ithaca, NY: Cornell University Press.

Pedersen, S. & Macafee, C. (2007). Gender differences in British blogging. Journal of Computer – Mediated Communication, 12, 1472-92.

Powazek, D.M. (2002). What the Hell Is a Weblog and Why Won't They Leave Me Alone?. In J. Rodzvilla (Ed.), We've Got Blog: How Weblogs Are Changing Our Culture (pp. 3-6). Cambridge, MA: Perseus Publishing.

Qian, H. & Scott, C. R. (2007). Anonimity and self-disclosure on weblogs. Journal of Computer-Mediated Communication, 12, 1428-1451.

Rodzvilla, J. (2002). We've Got Blog: How Weblogs Are Changing Our Culture. Cambridge, MA: Perseus Publishing.

Safire, W. (2002). Blog: Do a Million Hits Make a Word?. New York Times, p. 17.

Schmidt, J. (2007). Blogging practices: an analytical framework”. In Journal of Computer- Mediated Communication, 12, 1409-1427.

Sindoni, M.G. (2011). Systemic-functional Grammar and Multimodal Studies. An Introduc-tion with text analysis. Como-Pavia: Ibis.

St. John, W. (2003). Dating a Blogger, Reading All About It. New York Times, pp. 1-11.

Stark, M. (2003). You, Me, Celebrity. Brandweek, 44, 17-19. Steinitz, R. (1997). Writing Diaries, Reading Diaries: The Mechanics of Memory. The Communication Review, 2(1), 43-58.

Sullivan, A. (2002). The Blogging Revolution. Retrieved January 4, 2004, from http://www.wired.com/archive/10.05/mustread_pr.html.

Turgeon, M. C. (2004). 10 reasons why blogging is good for you. Available at www.mcturgeon.com/blog/archives/2014/11/10_reasons_why.html

Turkle, S. (1997). Life on the Screen: Identity in the Age of the Internet. New York: Touchstone.

Turnbull, G. (2002). The State of the Blog Part 2: Blogger Present. In J. Rodzvilla (Ed.), We've Got Blog: How Weblogs Are Changing Our Culture (pp. 81-85). Cambridge, MA: Perseus Publishing.

Vivian, B. (2000). The Threshold of the Self. Philosophy and Rhetoric, 33(4), 303-18.

Wang, M., Fix R. et al. (2005). Blogs: Useful tool or vain indulgence? E-learn 2005 I World Conference on E-learning in Corporate, Government, Healthcare, and Higher Education.

Weinberger, D. (2002). Small Pieces Loosely Joined (A Unified Theory of the Web). Cambridge, MA: Perseus Publishing.

Woodard, I. & Emory, H. (2000). Media in the Home: The Fifth Annual Survey of Parents and Children. Retrieved January 5, 2004, from http://www.appcpenn.org/05_media_developing_child/mediasurvey/survey7.pdf.

Zammit, K. (2007). The Construction of Student Pathways during Innformation-seeking Sessions Using Hypermedia programs. A social semiotic perspective. Sidney: University of Western Sydney.

Zucchermaglio, C., & Talamo, A. (2003). The Development of a Virtual Community of Practices Using Electronic Mail and Communicative Genres. Journal of Business and Technical Communication, 17(3), 259-84.

Published
2018-12-14