Nuove forme di comunicazione sociale. L’emergere della communication voice

New Forms of Social Communication. The Emergence of Communication Voice

Authors

Keywords:

Public service advertising, Mediatization, Voice

Abstract

The new forms of communication of good issues must be examined within the framework of change that mediatization produces on the expressive and organizational modalities of insti-tutions and individuals. It is necessary to consider the impact of media hype on the commu-nication of good issues, taking into account how the transmission of good issues has changed, in fact they - now - spread through social media, are supported by individual moti-vations and have a range of increasingly broader action. In this new guise the communication of good issues is called “antifragile” and its expressive modalities are defined as communica-tion voice.

Published

2018-12-14